For more than 15 years, Social Coast has been raising glasses across Martha’s Vineyard powered by a team of ambitious, creative women who believe great cocktails and great energy belong at the center of every celebration.
From backyard parties to the island’s most beautiful weddings, and even celebrating a president or two, Social Coast is proud to be a part of the moments that bring people together
Social Coast was founded by Kaitie Craig, with a simple belief: Cocktails are the center of the celebration.
After years of leadership in hospitality and events on island, Kaitie set out to create a bar experience that felt as intentional and energetic as the celebrations themselves. One that moved with the rhythm of the room and helped shape the atmosphere of the event.
Just as important was building something bigger than the business itself. Social Coast became a place where a team of ambitious women could work together while pursing their own entrepreneurial dreams, supporting one another along the way.
Today that shared spirit continues to define the company with a bar team of talented women who bring creativity, professionalism, and genuine joy to celebrations across Martha’s Vineyard.
Meet the Founder
THE WOMEN BEHIND SOCIAL COAST ARE MORE THAN BARTENDERS
They are entrepreneurs, creatives, and small business owners building dreams of their own. Social Coast is proud to be a place where those ambitions are supported, celebrated, and poured into every event we serve.
Meet the Women Behind the Bars
Samantha
Social Coast Lead Bartender | Founder of Ear Two Ear Life CoachingSamantha has been part of Social Coast since its earliest days and takes great pride in being part of the company’s growth.
Alongside her work behind the bar, she founded Ear Two Ear Life Coaching, a practice dedicated to helping people reconnect with their strengths and build positive paths forward through intentional listening and support.
After years of seasonal life on Martha’s Vineyard, Samantha officially made the island home in 2021. She brings warmth, energy, and genuine care to every event, helping create spaces where guests feel welcomed and celebrated.
Favorite Event: Weddings
Drink Order: Reposado on the rocks with an orange slice
Where to Find Her: Studying for her Masters Degree in Psychology
Heather
Social Coast Bartender | Co Owner of Island VintageHeather brings thoughtful style and natural hospitality to the Social Coast team.
She and her husband Alex are the owners of Island Vintage, a Vineyard Haven shop offering a carefully curated collection of vintage and designer clothing that makes timeless style accessible at every price point.
Heather first fell in love with the island while bartending summers during college and eventually returned to make it her year round home.
At Social Coast, she enjoys being part of celebrations and meaningful moments while continuing to grow her own businesses.
Favorite Event: Weddings
Drink Order: Moscow Mule with extra lime
Where to Find Her: Visit the shop in VH anytime between April - December
Elizabeth
Social Coast Bartender | Founder of Collective RadianceElizabeth has been part of Social Coast since the very beginning, bringing warmth, curiosity, and a deep appreciation for community to every event she works.
Outside of serving cocktails at all the best spots, she is a yoga teacher and sound healing practitioner through her practice Collective Radiance, where she helps people reconnect with themselves through movement, breath, and mindfulness.
Her work also extends to Yoga Field School, where she helps create travel experiences centered around cultural connection and the wisdom of yoga.
A longtime Vineyard local, Elizabeth is passionate about community, conversation, and creating meaningful connections wherever she goes.
Favorite Event: Private Parties
Drink Order: A Pisco Sour
Where to Find Her: @lizzie_drifting
Maddie
Social Coast Lead Bartender | Owner of The Sunny SideMadison has been part of Social Coast since the very beginning, growing alongside the company as one of its lead bartenders.
Growing up visiting Martha’s Vineyard, she brings a bright, welcoming energy to every event she’s part of.
In addition to making a perfect espresso martini, Madison is the owner of The Sunny Side in Vineyard Haven, a size-inclusive boutique built on the belief that style should feel joyful, accessible, and made for every body.
Her natural warmth and sense of community carry seamlessly from the shop to the bar. Behind the scenes, Madison is known for her organization and efficiency. Her thoughtful setups and steady presence help every event run smoothly while keeping the atmosphere relaxed and friendly
Favorite Event: Intimate celebrations
Drink Order: A Spritz of any kind
Where to Find Her: In the shop on Main St, VH year round
Allison
Social Coast Service Manager | Founder of Linden Leaf Wellness | Band Leader of Red Night DelightAllison is a born-and-raised Martha’s Vineyard local who brings warmth, attentiveness, and steady energy to every Social Coast event.
As our service specialist, she’s constantly moving through the celebration, making sure guests have a drink in hand, keeping the bar stocked, and ensuring every detail stays tidy and running smoothly. Known for her ability to jump in wherever she’s needed, Allison consistently goes above and beyond for both guests and the team.
Outside of Social Coast, Allison holds a master’s degree in social work and works full-time as a social worker on island while establishing her own private practice. She is also the lead singer of Red Night Delight, a band that performs at venues and events across Martha’s Vineyard.
Favorite Event: Cocktail Parties
Drink Order: Old Fashioned
Olivia
Social Coast Beer & Wine Steward | Organ Donation Advocate Olivia is a born-and-raised Martha’s Vineyard local whose deep connection to the island community carries into every event she’s part of. At Social Coast, she brings a thoughtful focus to beer, wine, and champagne service, helping create a bar experience that feels polished, welcoming, and perfectly suited to the celebration.
Her path has been shaped by both resilience and gratitude. After receiving a life-saving heart transplant, Olivia has become an advocate for organ donation and volunteers with organizations that support donor families and transplant recipients.
She is currently pursuing a nursing degree, continuing her commitment to helping others while remaining deeply connected to the Vineyard community that supported her along the way.
Favorite Event: Community Celebrations
Drink Order: Espresso Martini
Our Bartenders are:
Professionally trained with experience in weddings, festivals, private events, and large celebrations
TIPS Certified and responsible in alcohol service
Familiar with Martha’s Vineyard venues and logistics
Polished and guest focused
Passionate about great drinks, great service, and being part of the celebration
We are always excited to meet hospitality professionals who love great cocktails, thoughtful service, and being part of unforgettable celebrations!